Boussac, a certain idea of modernity
The Boussac brand has remained faithful to the fundamentals laid down by its founder, Marcel Boussac - innovation and keeping up with the times. Geometrical motifs and interplay between materials in bright, colorful contemporary harmonies are the very essence of the Boussac collections. A resolutely contemporary style.
Origins
A respected captain of industry, Marcel Boussac was a bigger-than-life personality who found glory and finished his life broke. He built a textile empire based on the complete fabric production process. In 1934, he bought the printing sector of the Wesserling factory in Alsace and made it famous thanks to his iconic prints. In 1978, the Boussac group collapsed. Thankfully it returned to stability after being acquired by Pierre Frey in 2004.
Timeline
1934
ACQUISITION OF THE WESSERLING FACTORY
When Marcel Boussac became interested in manufacturing, it had three sectors: spinning, weaving and printing. Totally wiped out by successive crises, Boussac bought the printing sector, famous for being the birthplace of a Manufacture Royale at the end of the 18th century.
1946
SCREEN PRINTING
With his passion for technical innovation, Marcel Boussac didn't hesitate to replace the traditional wooden board with a flat screen to produce his colorful, flowery prints.
1947
DIOR'S COLIFICHETS BOUTIQUE
An unconditional supporter of Christian Dior when he launched his own Fashion House, Marcel Boussac and the master remained close. Quite naturally, Christian Dior chose a Boussac print called "toile bergère" to decorate the walls of his Colifichets boutique on avenue Montaigne in Paris.
1990
ONE OBJECTIVE: PLEASURE!
Abundant bouquets of flowers and opulent prints. The loveliest designs date from this period. The motifs were classical but the scales and colors were worked to attract a young audience. The craftsmanship is perfect, a guarantee of quality for all.
2004
ACQUISITION BY PIERRE FREY
Pierre Frey acquired Boussac with a desire to awaken the sleeping beauty and to get back to the brand's fundamentals - innovation, originality and production expertise.
2010
NEW ARTISTIC DIRECTION
Pierre Frey, the eldest son of Patrick Frey, reinterpreted the codes this time, turning the brand toward more current, contemporary creations inspired by the major artistic movements.
