Corporate

APPARATUS showroom

New York, USA

APPARATUS DESIGN STUDIO

For NYCxDesign 2024, New York design studio APPARATUS has reinvented its showroom to present a new version of its Cylinder series of pendant lights. The singular décor features a penetrating red that extends from the floor to the walls.

Fabrics

The sofa-benches and footstools in the room are covered in PORTOFINO, a textured plain by Maison Pierre Frey in a dense cherry hue. Conceived as a fusion of fashion editor Diana Vreeland's ‘Garden in Hell’ and Stanley Kubrick's ‘2001: A Space Odyssey’ revisited by film-maker Federico Fellini, this installation offers a theatrical vision with a bronze statue of Phaeton, son of Helios the Sun God, as its central character. To contrast with the monochrome ambience of the space, light boxes in the ceiling and reinforced metal frames inside the room delineate the spaces while adding a futuristic touch.

Photo credit - Matthew Placek

Scenography