Retail

Printemps NYC

New York, USA

LAURA GONZALEZ

A Parisian institution, Printemps is opening a new chapter in its history by inaugurating its first shop in New York. Nestled in the heart of the emblematic One Wall Street, a listed Art Deco masterpiece, the interior architecture of this new showcase is the work of Laura Gonzalez.

Conceived as a Parisian flat with a singular design, this exceptional venue offers a concept combining French savoir-faire with American hospitality. Le Printemps New York offers a selection of exclusive products, refined gastronomy and personalised services.

Fabrics

An ode to elegance, each area of the shop reveals a unique universe, like the spectacular Red Room whose walls are covered with more than 200 million red and gold mosaics, an iconic work by Hildreth Meière dating from the 1930s, housing shoes from the great luxury houses.

It was in this prestigious setting that Pierre Frey demonstrated its made-to-measure expertise by developing the ERABLES TAPISSERIE fabric, inspired by a design by Laura Gonzalez, exclusively for this project. Its plant motif in shades of garnet sublimates the volumes of the space. Other creations from the Maison also feature in the gourmet areas, such as the Toile de Tours L'ÉCHIQUIER, reinterpreted in olive green and powder pink in the Champagne Room, and in a shade of plum and blue in the Maison Passerelle restaurant. The latter also features the Toile de Tours RADIOSTAR in a green version for the banquette, combined with BOLD velvet for the seats in the reception room.

Photo credits - Gieves Anderson & Santi Sierra

Scenography

colors

L5064_RADIOSTAR_B38_B14_B42_FE

L5064_RADIOSTAR_C542_C539_C538_FM

L5064_RADIOSTAR_N3003_N3022_N3008_FE

L5064_RADIOSTAR_N3011_N3018_N3016_FE

L5064_RADIOSTAR_N3011_N3019_N3009_FE

colors

Founded in 1935, Pierre Frey is an eclectic French company that creates, edits and manufactures fabrics, wallpapers, custom-made rugs and exceptional furniture.

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Printemps NYC

Scenography

Products

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Printemps NYC

Scenography

Products

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