Fabrics

True Velvet - India Mahdavi

Pierre Frey

Color is India Madhavi's signature, which she deploys from Paris to Siwa, from London to Los Angeles. The " Queen of Color ", as she is known, creates her first collection of velvets for Pierre Frey: "TRUE VELVET".

A prodigious energy

“Velvet is one of the few fabrics that is sensual to the touch and visually holds color in a way that is bright yet deep. With this collection, the velvet takes on a dimension that is enveloping and joyous.”
This is a game of infinite matches with a range of nearly 80 possible shades, from subtle to saturated, all lustrus and bright.
The collection is available in three weights corresponding to the different qualities of cloth: Fine, medium or bold. Two geometric prints of diamonds or stripes on velvet complement this radiant palette.

in collaboration with

India Mahdavi

Graduated in architecture and industrial design, graphics and furniture, India Mahdavi began as artistic director with decorator Christian Liaigre. In 2000, she opened her creative studio in Paris. His first projects are international: London, New York, Miami and Mexico City. She launched her first furniture collection in 2003, with a focus on beautiful proportions, high quality craftsmanship and cosmopolitan elegance. The designer then opened a first Parisian showroom, then a shop dedicated to small objects. The studio develops around different projects: restaurants (Le Café Français, Le Germain in Paris, Sketch in London), hotels and private commissions. With a singular and recognized creativity, India Mahdavi multiplies her architectural interventions (Red Valentino in Rome and London, Ladurée in Geneva and Los Angeles...) Heir to a European and Eastern culture, she works on many cultural projects that echo her work, between East and West, polyglot and polychrome.

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True Velvet - India Mahdavi

A prodigious energy